Why Internet Marketing?
When was the last time you looked in the Yellow Pages to find a company to call? And I’ll bet that in the last seven days, you’ve searched on Google or Bing many times for information. We never had the phrase to “Yellow Pages” but most people “Google” to find the answers to their queries on a daily basis.
Many people these days appear to be surgically attached to their smartphones and, for most of us, using the Internet is just a normal part of everyday life. This is why, if you advertise your products or services, boosting your internet presence should be an integral part of your overall marketing strategy.
There are many different aspects to online marketing and not all of them are appropriate for every company. We always look at your business objectives, your target audience and the types of services you are selling before we can suggest which approach or combination of approaches will give you the best return on investment.
One of the quickest methods of getting a return on your advertising spend is to use Google Adwords. As with paper advertising, today’s advert is on tomorrow’s chip paper, but it’s quicker than SEO if you need customers now. We explain more about Google Adwords here.
There are a few more personal methods of promoting your business online. One way is to use video marketing. YouTube is the second biggest search engine in the world with tens of millions of views every single day, so that’s an area that can be worth exploring.
Another approach is email marketing. When done badly this can seem like spam, however when done correctly, it is without a doubt the most lucrative form of internet marketing available. For our take on email marketing click here.