As you might expect from Google, their Adwords advertising operation is huge. The advertisements placed with Google can appear not just with the search results but also on thousands, if not millions of other websites. It is, therefore, possible to target your adverts specifically at the type of people who might be interested in your product or services as well as people who are searching for your keywords.
Advertisers “bid” for position on the search results. Adwords then uses a very complex formula which incorporates the bid amount and the relevance of the advertiser’s web page to determine where each advertisement is placed in the results screens. Surprisingly, it’s not always the advertiser who pays the most who gets the number 1 spot.
Google’s principle source of revenue is its advertising network. To try and make sure that people continue to click on it’s adverts, thus making them money, Google makes sure that the adverts it displays are as relevant as possible to the people who are searching.
This means that it’s possible to achieve a higher advert position for a lower cost, if your advertising campaign is correctly optimised.
As Google Adwords qualified specialists and Google partners, we are experts in optimisation Google Adwords campaigns. Please contact us on 0118 9745 419 or by completing our discovery form if this is something we can help you with.