Last month, I discovered that my gas engineer bred tortoises. He had 70 baby tortoises for sale and he just couldn’t find buyers for them. The problem, he told me, is that no-one ever sees my website. When I checked he was quite right. His website simply didn’t appear on pages 1, 2 or even 3 of the Google search results for any of the phrases which someone wanting a tortoise might type. When I checked the results which featured on page 1 for “tortoises for sale”, there was not a tortoise to be had. His fellow breeders had all sold out of this year’s hatchlings.
It just goes to show that no matter how wonderful your website, or how much time you’ve spent tweaking and changing it, if your customers can’t find it – or worse, find your competitor’s website first, then you’re losing business.
The problem is that getting a website to the top of the Google rankings is not an easy task. It depends on many different factors including the content and structure of your website and, even more importantly, how trustworthy and well respected your website is thought to be.
Our SEO marketing experts spend a lot of time researching the best ways of enhancing Google’s opinion of your site. In previous years it was possible to use rather shady methods to do this, but with each new update to Google’s search algorithm, they focus more and more on stamping out any dubious practices.
We stay up to date. In fact we try to stay ahead of the game. Google never publish their search engine formulae, but they do give hints about what is likely to change. At Website Wizardry we’re part of an international mastermind group of search engine optimization experts. We pool our accumulated knowledge to ensure that we are in step with Google’s regular updates and your website’s visibility benefits from that.
We focus on quality. We don’t take unproven shortcuts and we don’t outsource the work. Like the tortoise our results are slower, but surer and more long lasting. The main focus of our work is behind the scenes where we work hard to enhance your reputation in the eyes of all the search engines.
We usually work with existing websites, although we can design optimized, good looking websites if yours needs a refresh.