Search Engine Optimisation (SEO) has become an incredibly popular term in marketing, but many business owners are still confused about what SEO is and how to hire the right SEO consultant.
Fundamentally, SEO means optimising your company’s online presence so that people searching for your services in your locality will find you on the search results page. For example, if you are a solicitor in Reading, you want people who are searching in Google, Bing or Yahoo for “Family Solicitor in Reading” to find your business near the top of the results.
There are two components to effective SEO.
The first aspect which must be addressed is the on-site optimization. Google, Bing and the other major search engines all use their own complex algorithms which rate many elements including mobile friendliness, the informational value of the content and the website structure. If your on-site factors tick these boxes, then half the battle is won.
The second, trickier, component concerns the off-site factors. Assuming that your on-site factors are OK, Google will then look to see that your site is trustworthy, that it is valued by its peers, and rank it accordingly.
Many companies have been burned in the past with poor SEO services affecting their off-site factors. Google’s algorithm for producing its search results has become very sophisticated and prioritises quality not quantity.
We provide a quality service. We work defensively to protect the high search engine rankings we achieve. We do this by using a combination of internet search engine best practices and detailed, ongoing, research into what boosts rankings and what pitfalls must be avoided.
We are members of the Google Partner program and this helps us stay at the leading edge of Google’s frequent algorithm changes.
Obviously this approach takes more time than many of the “rank in 5 minutes, rank for 5 minutes” offerings which violate Google’s terms of service often resulting in penalization and a severe, sustained, drop in rankings.
To ensure maximum attention to detail and high levels of success for your business, we can only work with a limited number of clients at any one time. If you are interested in working with us, please call us on 0118 9745 419 or complete our discovery notes.
For the answers to some Frequently Asked Questions about our SEO services, please click here.
